Pumpkin Spice This! - Value Added Features

You can smell it in the air...Not only have we entered a new season but we have also officially stepped into "pumpkin-inspired everything season!" Why there was even a sign outside an auto repair shop the other day offering "pumpkin-spiced windshield washer fluid" for sale. You have to admire the humour!

Of course, when you first hear "pumpkin spice" you visualize a warm latte with a sprinkle of autumn on top. But that is just the beginning, as the baked goods, chutneys, and toppings are also laced with this warming seasonal flair. To keep the momentum going; remember; delicious "egg nog season" is just around the corner!

Although we can acquire these spices and adornments any time of the year, they are heavily promoted in the autumn, while creamy spiced egg nog has been classified exclusively as a Christmas holiday beverage. Applying these add-ons, flavour boosts, and extras to your seasonal beverages and treats; makes one think of how you might be able to add that special little extra to your companies products and services. Perhaps there is a certain time of year or annual occasion in your industry where you could create some excitement and anticipation by developing and implementing some value add-ons that make your customers feel special and appreciated like they too had a little "pumpkin spice" after doing business with you.

If you are inspired to try something new (that doesn't pass the cost onto our customers, nor cost you too much either), then this added touch or special effort can be one of those "moments of truth" that are often long remembered past the moment of actual interaction. Here are a few ideas about how to apply this spicy concept to your deserving business.

Selling Products

 Could we try a new return policy or bulk incentive?

 Could we add a mini-trial product to the main product ordered?

 Could we change the packaging, add a logo, or give some swag items away?

Selling Services

 Could we add on a service follow-up or feature that doesn't cost too much?

 Could we incentivize customers to return to an upgraded level of service?

 Could we make our process easier for the customer based on what they want?

Although some of the above suggestions take time to brainstorm, effort implement, and perhaps some additional cost, you can be assured that these little add-ons can come back to reward us in a big way. If you need help spicing things up, why not book a free discovery call and learn about our virtual support services.

"Adding value without subtracting anything,

divided by good intentions equals a residual customer for life!”

- Kimberley Curry

Sources: Investopedia/Wikipedia