Marketing On a Budget
The days of “build and they will come” has slowly become a cliché because while the premise is true in some industries, for the vast majority, a consistent and effective marketing plan is needed, even critical in order to survive in this global competitive marketplace. But what if we need to, but cant afford much?
#1
Get help! Talking to others about what they do can generate ideas and help you get
started or improve what isn't getting results. *if you don’t - your competition will.
#2 Find all available free resources like some social media platforms, local papers, online municipal sites, chambers, networks, govt.
*if you don’t - you may spend needlessly and miss out on some potential audiences.
#3 If your going to make the effort in finding where to market your business, might as well make sure its as effective as possible
*if you don’t have this talent—outsource it!
Resource: https://www.entrepreneur.com/article/247299