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How Important is Marketing?
Kimberley Curry • Mar 17, 2021
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Well, that depends on whether you want to stand out or not. We have met many business owners who rely solely on word of mouth or on the odd connection they meet at an odd event.
And quite truthfully, that may even suffice - if you don’t want to grow or scale your business that is. However, if you want to expand your
market share, take your place at the table, or diversify your offerings, then you will need to “market” your business. The days of “build it and they will come” are gone for the most part. We have become globalized to such an extent, that your potential clients will often find you online before they ever find your brick-and-mortar establishment. Furthermore, they will have likely read company reviews on your business prior to visiting you in person or calling your business directly.
Perhaps you could ask cousin Kelsey or nephew Ethan to help you create a webpage, post a Facebook ad here and there, and get some cheap business cards printed up. But how are you going to differentiate yourself from your competitors? If you are not thinking about them – be sure they are thinking about you. You cannot afford to get left behind or lost in the shuffle. So where do you even begin?
True, marketing is such a vast and dynamic landscape, however, by establishing a strong foundation from which to build your business, you will create a brand that differentiates you from your competition. By taking the time to develop that vision, your values, and your “why”, you will find that you then have the ability and inspiration to create an effective mission and vision statement - which will provide direction for your entire company culture. These thematic elements will affect everything from the colors you choose to the logo you design, from the taglines you write to the business print media and ad campaigns you craft. And all this while you cultivate strong networks and business relationships on your path to inevitable success.
While this long list of considerations can seem overwhelming, there is help! Modern Link Professional Services and our team of virtual assistants are experienced and prepared to help you through these growing pains. The time and effort upfront now will deliver a ROI in the very near future. Worth a conversation?
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